Are you thinking of selling your home in the near future?

Establishing Market Value

When setting a price for your property, the listing level must strike a balance between the seller’s need to achieve the best-possible return and the buyer’s need to get good value.

With many years of experience, a professional real estate agent can help you set a price that will accomplish both objectives. The market value of your property is determined in exactly the same way as any other commodity, what a buyer is willing to pay for it in today’s market. Despite the price you paid originally, or the value of any improvements you may have made the value is determined by market forces.

Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If it’s not in line with similar properties that are available, buyers won’t consider it good value for money. A Realtor will set the selling price of your property at a level that accurately reflects its value in current market conditions and will not cost you missed opportunities.

There are several excellent reasons for selecting a professional Real Estate Agent to handle the sale of your property. For starters, our long-standing real estate expertise gives us the ability to network with other firms’ agents to promote your property to the widest possible audience, including the Internet. Selling your property depends on a lot more than advertising and signage – it takes referrals, word-of-mouth advertising, and networking.


A Realtor will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a favorable impression among buyers.

Your property will enjoy a wider exposure among buyers when you use a realtor. In addition to using flyers and organizing open house days, a realtor’s extensive contact list of former clients, newly qualified buyers and other industry professionals can significantly reduce the time your property is on the market. A realtor will also allow you to tap into a highly productive and extensive industry network, such as a Multiple Listing Service (MLS) or other industry marketing system. Advertising your property efficiently is another area where a realtor can play an important role. A realtor’s experience in deciding on the most appropriate type and frequency of advertising for your property can be invaluable. For example, placing too many ads can create the impression that there may be something wrong with the property or that the seller is desperate. Security is a major consideration when showing your home. By using a realtor, you can rest assured that all showings will be pre-screened and supervised.


When negotiating a purchase, most buyers prefer to deal with a middleperson who is objective, unemotional and professional. Buyers will often feel more comfortable with a Realtor than with the owner when they want to raise issues that need resolving before making an offer.

Monitoring, Renegotiating, Closing or Settling: A Realtor will guide you through the minefield of potential problems associated with the appraisal, inspection and financing process, including the often complicated escrow instructions. In addition, your agent can meet and instruct any specialists or tradespeople who may be required for repairs or other issues that need to be completed before closing. After a successful sale of your property, the real estate commission is shared among all who assisted in this important transaction. Generally, the commission is divided four ways: to the listing broker, the listing agent, the selling broker and the selling agent. In recognition of the important roles each played in the sale of your property, each is compensated by a percentage of the commission. If your home is priced ahead of the market, it may likely sit for a long time. Pricing a home takes a lot of expertise and research and is the Number 1 factor in getting showings. Hiring an agent with experience selling homes in the same market/area, will give you an upper hand on how to price your home right.

Internet Exposure

Nowadays, according to the Association of Realtors, 90% of the buyers are searching on line.

Your pictures of your home are very important and therefore your realtor should bring a professional photographer to make pictures of your home. A picture of your home is worth a thousand words. The pictures of your home will show on the MLS and on the Internet with companies like Zillow, Trulia, Red fin, and more. The condition of your home is as important as anything else. If your house is cluttered, or if it has odors, or is in poor shape, it will not be nearly as inviting, as a home that is clutter free, smells good and feels warm, and is nicely decorated in neutral colors. Curb Appeal is important too. We want buyers to come into your house, and not just drive by. You can contact me anytime if you would like to get a price opinion of if you have any questions.